Media Relations

Media relations is a core function of any public relations programme and one of the most cost-effective ways of influencing an organisation's publics.

Former senior journalists now working at Newsline as professional PR practioners know how the media operates and use press relations techniques and tricks of the trade to gain substantial coverage for clients in the press and on television and radio.

They can spot the key ingredients for a strong story, know which angles to use to 'sell' that story to journalists and how to make stories appealing by tailoring them for different media.